George Cassels-Smith

George Cassels-Smith followed in his father’s footsteps, first working as a leaf broker in South America and the United States. He started at Tobacco Technology Inc.(TTI) in 1998, working his way up to CEO in 2003 after a successful run in sales and as a senior vice president. He is also the current CEO of TTI’s wholly owned subsidiaries eLiquiTech Inc. and TTI Flavors S.R.L. (Italy). Cassels-Smith is also a director of Zanoprima Lifesciences Limited, the IP provider of SyNic synthetic nicotine.

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